Protagonist Overview – Foundation

Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to communicate with them. Narratives are the deeper beliefs about core issues that drive human behavior. Traditional research methods do not reveal Narratives at scale and that’s where Protagonist comes in. Protagonist gives a new approach to effective communication, audience understanding, and engagement . Narrative Analytics uncovers and measures beliefs, explains how they are impacting your goals and initiatives, and reveals what you can do about them.

Read this overview to find out:

  • What is Narrative Analytics and its advantages?
  • How Narrative Analytics can be used to understand your audience and further your cause
  • Who is using Narrative Analytics?



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