Understand and Influence the Narratives that Matter
Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse.
Can you use data to read the room?
Protagonist uses Artificial Intelligence, NLP, and Machine Learning
to surface, measure, and track the Narratives that matter to your organization.
Surface the full range of audience beliefs & motivations
Gain insight into people’s beliefs about your brand, industry, or cause on a massive scale – all measured and tracked over time.
Find the levers
Discover where to play and how to win with a data-driven Narrative Strategy guiding messaging, positioning, segmentation, and campaigns.
Understand the drivers behind the narratives
Uncover and identify the events, people, and channels that influence beliefs – so you can take action.
MONITOR AND OPTIMIZE YOUR EFFORTS
Evaluate how your efforts influence beliefs in a measurable way, as well as maintain visibility into what’s really happening in the Narrative Landscape.
Watch Protagonist in Action
See why today’s top organizations rely on Narrative Analytics to understand their customers
Our Customers
Trusted by the leading corporations, government organizations, foundations & non-profits
"Protagonist 's unique text mining approach to listening to conversations that are organically happening on the web helped us more deeply understand what is truly on the mind of SMBs. Before the analyses, we had no idea what their challenges and needs are and the work from Protagonist helped us better understand what topics get discussed and what the beliefs are."
"We used Narrative Analytics to guide our creative for our ‘Return to Real’ campaign. The response was amazing – it’s a key part of all our communications programs across the board.”
“We are using Narrative Analytics as the basis for all the marketing we are doing for the next two to three years.”
Moving marketing forward
- All
- Case Study
- Company Overview
- Data Sheets
- Infographics
Protagonist is proud to be part of the National Small Business Association.
