Our Story

10 years of answering tough questions that matter to the world.

From the White House...

We invented Narrative Analytics 8 years ago when the White House asked us to help shape President Obama’s communication strategy. We worked on surfacing Narratives from over 40 countries and helped The White House counter Al Qaeda using Narrative Analytics.

To the world’s leading brands

From there, we turned our approach towards helping Fortune 500 organizations and leading foundations. Our customers have since used Narrative Analytics to gain a better understanding of the complex conversations that impact their goals and initiatives.

We Invented Narrative Analytics

Armed with insight, as well as emerging tools to analyze Big Data, we set out to uncover Narratives in the ever-expanding digital footprint. Narrative Analytics was born – a powerful combination of proprietary technology and our extensive Narrative expertise. We leverage millions of data points in traditional and social media to decode people’s deeply-rooted beliefs, map them at scale, and use them to inform strategy.

Narrative Engine

Protagonist delivers the first high-touch service to harness Big Data, Machine Learning, and Natural Language Processing to identify, measure, and shape Narratives.

Narrative Expertise

Decades of experience advising the world’s top organizations on their most difficult Narrative challenges. Today, we work with dozens of the world’s leading CMOs, business leaders, and foundations.

Our Protagonists

Meet the team bringing Narrative Analytics to the top corporations, government agencies, foundations and non-profits.


Protagonist is building a team of highly-capable, highly-qualified professionals creating an industry-leading service in an environment of cooperation, fun and mutual respect. Check out our open positions!