Taking the Pulse of Property Rights with Narrative Analysis

Taking the Pulse of Property Rights with Narrative Analysis

The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…

How to Improve Employee Engagement

How to Improve Employee Engagement

Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…

Can Fast Food Win in 2018?

Can Fast Food Win in 2018?

How do you know where you stack up against the competition? Do you know which Narratives to attach to, distance…

Horizon Scanning: How to Detect Early Threats

Horizon Scanning: How to Detect Early Threats

How do you prepare for disruption? One of Protagonist’s Fortune 500 customers, a leader in the ETF space, recently found…

Protagonist Overview – Foundation

Protagonist Overview – Foundation

Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…

Protagonist Overview – Corporate

Protagonist Overview – Corporate

Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…

AI Gets Real: How to Find & Leverage Beliefs at Scale

AI Gets Real: How to Find & Leverage Beliefs at Scale

Webinar
6 Steps to Conquer the Robo Advisors

6 Steps to Conquer the Robo Advisors

Webinar
Weathering the Storm: The Impact of Recalls on Brand Equity

Weathering the Storm: The Impact of Recalls on Brand Equity

Product recalls can seriously damage a company’s reputation and affect sentiment. For this eBook, Protagonist and Nielsen studied over 15,000…

Building the Modern Market Research Stack

Building the Modern Market Research Stack

Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the…

Energize & Protect Your Brand

Energize & Protect Your Brand

Running a brand that people trust, even love, is incredibly complex. Brand perception is an increasingly dynamic and unforgiving equation….

Solution Brief
Understand & Activate Your Target Audience

Understand & Activate Your Target Audience

Even the most established, respected companies in the world are subject to Narratives, the deeply held beliefs that motivate and…

Solution Brief
Winning a Narrative Battle

Winning a Narrative Battle

Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…

Solution Brief