Resources
Case Study – Content Optimization
Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….
Case Study – Employee Engagement: Healthcare
Protagonist used Narrative Analytics to help a major healthcare company improve patient satisfaction levels by improving overall employee morale. To…
Case Study – Employee Engagement: Energy
Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…
Ethics in Technology
What are people talking about? What is their story? Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…
Taking the Pulse of Property Rights with Narrative Analysis
The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…
How to Improve Employee Engagement
Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…
Can Fast Food Win in 2018?
How do you know where you stack up against the competition? Do you know which Narratives to attach to, distance…
Horizon Scanning: How to Detect Early Threats
How do you prepare for disruption? One of Protagonist’s Fortune 500 customers, a leader in the ETF space, recently found…
Protagonist Overview – Foundation
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
Protagonist Overview – Corporate
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
Weathering the Storm: The Impact of Recalls on Brand Equity
Product recalls can seriously damage a company’s reputation and affect sentiment. For this eBook, Protagonist and Nielsen studied over 15,000…
Building the Modern Market Research Stack
Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the…
Energize & Protect Your Brand
Running a brand that people trust, even love, is incredibly complex. Brand perception is an increasingly dynamic and unforgiving equation….
Solution Brief 
Understand & Activate Your Target Audience
Even the most established, respected companies in the world are subject to Narratives, the deeply held beliefs that motivate and…
Solution Brief 
Winning a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…
Solution Brief