Winning a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding people’s beliefs. In this new eBook, we map out a process to use technology to first surface and understand those narratives, then use them to your advantage. Narrative Analytics also allows you to measure the impact of your efforts in a deep, quantifiable way to see if your strategy is working.
Read this eBook to learn:
- How to surface the narrative landscape that matters to your organization
- How to find the levers to help you win your narrative battle
- How Narrative Analytics was used by both a major energy company and a leading foundation to tackle their significant narrative challenges