Weathering the Storm: The Impact of Recalls on Brand Equity

Product recalls can seriously damage a company’s reputation and affect sentiment. For this eBook, Protagonist and Nielsen studied over 15,000 consumer responses to 17 major product recalls in order to understand the narratives around these events and their true impact. This helpful guide then walks through how to prepare for these events and address them if they occur.

Read this eBook to learn:

  • How product recalls really affect brands, from brand equity to key narratives in play
  • How to understand the “why” behind consumer perceptions
  • 5 steps to facilitate a recovery from a recall


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