Horizon Scanning: How to Detect Early Threats
How do you prepare for disruption?
One of Protagonist’s Fortune 500 customers, a leader in the ETF space, recently found their industry-leading Gold ETF threatened by the rise of cryptocurrencies. Some industry pundits were even saying Bitcoin would replace Gold within a few years.
Narrative Analytics enabled the customer to counteract the Bitcoin threat. Revealing the Narratives behind Bitcoin’s surge – and crafting strategies and messaging to counter and shape the Narratives in their favor, Protagonist helped thwart the disruption.
How will you respond to the next disruptive threat in your industry?
Read on to learn more about how Fortune 500 companies use Narrative Analytics to stay ahead of emerging threats.