Heathcare Overview
Offering services to patients in a highly politicized landscape, healthcare providers must balance patient needs, government regulations, and sound business practices in order to maintain public trust to deliver a high standard of care.
Key Industry Pain Points
UNDERSTAND AND ADDRESS PATIENT NEEDS AND FEARS
Everyone can demonstrate functionality. Selling the value of a solution is another story. Typically, communications experts turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. The problem is, feedback based on hearsay can be scattered and misguided.
ADDRESS UNCERTAINTY ABOUT THE FUTURE OF HEALTHCARE IN AMERICA
Many healthcare companies struggle with things like new regulations & policies, patient experience, and the rise of AI within the industry. How healthcare companies adapt to these ongoing challenges will be crucial to the longevity of their business.
BRAND CHALLENGES WHEN THINGS GO WRONG
Communications teams have to understand the discourse surrounding their brand to be able to position it most favorably. But, with so many different channels, which will be more effective? Will email deliver more value than social media? SEO or paid search? A place to start is knowing how customers want to interact with your brand.
Solutions for Healthcare
Energize Your Brand
Healthcare companies operate at the intersection of scientific innovation, regulation, big business, wellness, and patient needs. When these interrelated Narratives are unbalanced, brand currency and revenue suffer. Narrative Analytics uncovers the beliefs and opinions about brands and how to energize and activate audiences.
Win a Narrative Battle
Identifying and understanding the Narratives that express patients’ deeply held beliefs is key to advancing campaigns that will engage and reassure them. Finding the white space in a crowded Narrative landscape gives healthcare companies a strong voice in policy conversations and enables them to enact change.
Active a Target Audience
Protagonist identifies the motivations of everyday consumers. We quantify and qualify how audiences experience the world and what they value most. Protagonist helps healthcare companies move consumers toward healthier behaviors and influence better health outcomes.
It's Time for the Deep Dive
The Narrative Analytics Difference:
How to Achieve Success in a Post-Fact World