MANAGING MULTI-COUNTRY LICENSING AND LAUNCHES
Recent dialogs suggest, that in many regions around the world, today’s RX approval procedure may be replaced by a process where newly approved therapies would receive “live licenses” conditional on further real-life testing.
DEVELOPING PRICING FLEXIBILITY
Pharma will need a more flexible approach to pricing as forces are driving a shift from fixed to performance-based pricing based on how new medicines perform outside a clinical setting.
INFLUENCING WHICH DRUGS DOCTORS CAN PRESCRIBE
When pharma influences providers to prescribe expensive branded drugs when cheaper, generic alternatives exist, the impact can negatively effect patients.
Solutions for Pharmaceuticals
Energize your brand
Rising drug prices are headline news and are expected to become an even hotter issue as healthcare coverage costs rise and availability comes under siege. Employing Narrative Analytics helps pharma companies repair brands tarnished by negative press.
Win a narrative battle
A global conversation about high drug prices, even mitigated by high R&D costs, damages individual brands and the pharma industry. Reframing the conversation towards positive health outcomes, enabled by Pharma research, transforms the dialog in a positive way.
Activate your target audience
Protagonist measures the emotional strength of pharma Narratives in the marketplace and distinguishes which ones resonate best with audiences, a far more effective approach than basing product development and marketing campaigns on outdated market research.
Protagonist helped Pfizer uncover positive Narratives around their commitment to innovation that were under-leveraged and could be used to strengthen the brand.
Change the volatile debate about pharmaceutical pricing.
Protagonist discovered that Narratives about pricing from all sectors and revealed that the industry’s position around R&D costs did not resonate with the marketplace.
Identified an opportunity to amplify an emerging Narrative about the value of drugs to patients and highlight the positive outcomes those treatments created.
It's Time for the Deep Dive
The Narrative Analytics Difference:
How to Achieve Success in a Post-fact World