Protagonist Co-Presents with LinkedIn on Using Narrative Analytics to Win Customer Trust

Thursday, November 19 2020 Joicee Lu Categories:

Learn how to use Narrative Analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. Protagonist EVP, Jeff Marshall andLinkedIn’s Head of Central Market Research, Rogier Verhulst, co-present at ESOMAR’s Insights Festival 2020 Virtual Conference on the utilization of narratives analytics to win customer trust.

The presentation explores the application of machine learning and natural language processing to millions of digital expressions for a deeper understanding of target audiences.

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