Digital Spaces for Personal Finance Advice
Taking a deep dive at r/PersonalFinance on Reddit With recent financial pressures from the pandemic and inflation, personal finance has…
Student Loan Attitudes Differ Among Generations
During the pandemic, people started discussing student loans more, especially as many faced the potential of mounting payments during an…
Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Consumer Attitudes Toward the Holiday Shopping Season
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…