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Digital Spaces for Personal Finance Advice
Taking a deep dive at r/PersonalFinance on Reddit With recent financial pressures from the pandemic and inflation, personal finance has…
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Student Loan Attitudes Differ Among Generations
During the pandemic, people started discussing student loans more, especially as many faced the potential of mounting payments during an…
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Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
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‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
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Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
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Consumer Attitudes Toward the Holiday Shopping Season
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…