![](https://www.protagonist.io/wp-content/uploads/2022/01/pexels-anna-shvets-3962294-scaled.jpg)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
![Two men holiday with face masks on shopping in store](https://www.protagonist.io/wp-content/uploads/2021/10/pexels-uriel-mont-6314965-scaled-e1635373392539.jpg)
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
![](https://www.protagonist.io/wp-content/uploads/2020/12/pexels-anete-lusina-6331151-scaled.jpg)
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
![open sign on a door](https://www.protagonist.io/wp-content/uploads/2020/10/small-business-open-sign.jpg)
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
![](https://www.protagonist.io/wp-content/uploads/2017/12/alex-knight-199368.jpg)
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
![](https://www.protagonist.io/wp-content/uploads/2017/11/ryan-waring-370068.jpg)
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.