sign of social distancing
Tuesday, August 31 2021 Jeff Marshall VP, Customer Solutions Categories:

As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…

Thursday, July 29 2021 Jeff Marshall VP, Customer Solutions Categories:

With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…

Women with mask at airport
Tuesday, July 13 2021 Jeff Marshall VP, Customer Solutions Categories:

It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…

Man sitting on couch working on laptop
Thursday, June 10 2021 Joicee Lu Categories:

As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…

women working from home as child jumps on couch
Thursday, May 6 2021 Joicee Lu Categories:

As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…

Tuesday, April 13 2021 Joicee Lu Categories:

As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…

Man holding green post-it note with "AI" for artificial intelligence
Wednesday, March 3 2021 Jeff Marshall VP, Customer Solutions Categories:

You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…

light bulb on chalkboard
Sunday, January 31 2021 Jeff Marshall VP, Customer Solutions Categories:

What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…

Tuesday, December 1 2020 Joicee Lu Categories:

As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…

open sign on a door
Thursday, October 1 2020 Joicee Lu Categories:

Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…

Wednesday, September 30 2020 Joicee Lu Categories:

One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…

Thursday, December 21 2017 Reinhard Cate Content Marketing Manager Categories:

An iconic motorcycle takes its leather-clad rider into the sunset down the open road.

Tuesday, November 21 2017 Reinhard Cate Content Marketing Manager Categories:

An iconic motorcycle takes its leather-clad rider into the sunset down the open road.

Millennial Investing
Monday, November 20 2017 Reinhard Cate Content Marketing Manager Categories:

The stereotype of millennials as the selfie-taking, avocado toast-eating, living out of their parents’ basement generation, probably doesn’t lend well to them being a large and powerful segment of investors.

Game of Thrones
Wednesday, October 25 2017 Reinhard Cate Content Marketing Manager Categories:

Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…

Sunday, October 15 2017 Jeff Marshall VP, Customer Solutions Categories:

Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…

Tuesday, October 10 2017 Reinhard Cate Content Marketing Manager Categories:

Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…

Friday, September 29 2017 Martin VP, Marketing Categories:

Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…

Doug Randall Categories:

Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…

Thursday, September 14 2017 Reinhard Cate Content Marketing Manager Categories:

Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…

Thursday, September 7 2017 Reinhard Cate Content Marketing Manager Categories:

As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.

Tuesday, August 29 2017 Reinhard Cate Content Marketing Manager Categories:

Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…

Friday, August 25 2017 Aaron Harms EVP, Product and Technology Categories:

The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…

Jeff Marshall VP, Customer Solutions Categories:

How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…

Doug Randall Categories:

How to Determine When to Take a Stance on Public Issues as a Brand   Activism Has Become a Powerful…

Friday, August 18 2017 Reinhard Cate Content Marketing Manager Categories:

Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…

Tuesday, August 8 2017 Reinhard Cate Content Marketing Manager Categories:

The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.

Tuesday, August 1 2017 Reinhard Cate Content Marketing Manager Categories:

When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…

Sunday, July 23 2017 Martin VP, Marketing Categories:

When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…

Sunday, July 16 2017 Aaron Harms EVP, Product and Technology Categories:

Context clues in massive datasets help us understand the communities where certain narratives take hold   I’ve written before about how the…