Thursday, December 21 2017 Reinhard Cate Content Marketing Manager Categories:

An iconic motorcycle takes its leather-clad rider into the sunset down the open road.

Tuesday, November 21 2017 Reinhard Cate Content Marketing Manager Categories:

An iconic motorcycle takes its leather-clad rider into the sunset down the open road.

Millennial Investing
Monday, November 20 2017 Reinhard Cate Content Marketing Manager Categories:

The stereotype of millennials as the selfie-taking, avocado toast-eating, living out of their parents’ basement generation, probably doesn’t lend well to them being a large and powerful segment of investors.

Game of Thrones
Wednesday, October 25 2017 Reinhard Cate Content Marketing Manager Categories:

Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…

Sunday, October 15 2017 Jeff Marshall VP, Customer Solutions Categories:

Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…

Tuesday, October 10 2017 Reinhard Cate Content Marketing Manager Categories:

Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…

Friday, September 29 2017 Martin VP, Marketing Categories:

Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…

Doug Randall CEO Categories:

Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…

Thursday, September 14 2017 Reinhard Cate Content Marketing Manager Categories:

Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…

Thursday, September 7 2017 Reinhard Cate Content Marketing Manager Categories:

As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.

Tuesday, August 29 2017 Reinhard Cate Content Marketing Manager Categories:

Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…

Friday, August 25 2017 Aaron Harms EVP, Product and Technology Categories:

The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…

Jeff Marshall VP, Customer Solutions Categories:

How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…

Doug Randall CEO Categories:

How to Determine When to Take a Stance on Public Issues as a Brand   Activism Has Become a Powerful…

Friday, August 18 2017 Reinhard Cate Content Marketing Manager Categories:

Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…

Tuesday, August 8 2017 Reinhard Cate Content Marketing Manager Categories:

The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.

Tuesday, August 1 2017 Reinhard Cate Content Marketing Manager Categories:

When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…

Sunday, July 23 2017 Martin VP, Marketing Categories:

When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…

Sunday, July 16 2017 Aaron Harms EVP, Product and Technology Categories:

Context clues in massive datasets help us understand the communities where certain narratives take hold   I’ve written before about how the…

Saturday, July 15 2017 Jeff Marshall VP, Customer Solutions Categories:

Using hometown loyalty to break free from negative narratives   Last month, I wrote about the California Milk Advisory Board,…

Jeff Marshall VP, Customer Solutions Categories:

Bringing state pride to corporate identity   Anyone who’s been to a professional sports game has some idea about what…

Thursday, July 6 2017 Doug Randall CEO Categories:

The story a company sees could change dramatically, depending on where it looks   Most organizations understand the value of…

Thursday, June 15 2017 Aaron Harms EVP, Product and Technology Categories:

How natural language processing at Protagonist exposes the belief patterns lying below the surface   As the pollsters charged with…

Thursday, May 11 2017 Reinhard Cate Content Marketing Manager Categories:

The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…

Tuesday, May 9 2017 Doug Randall CEO Categories:

AI may be in the spotlight –but it has some narrative headwinds to overcome   I recently attended TED in…

Jeff Marshall VP, Customer Solutions Categories:

Using narrative analytics to uncover the most powerful stories in new or changing markets   In the enterprise world, there’s…

Thursday, May 4 2017 Reinhard Cate Content Marketing Manager Categories:

The Affordable Care Act has been one of the most contentious topics in recent American politics. President Trump and the…

Sunday, April 16 2017 Aaron Harms EVP, Product and Technology Categories:

Understanding the role of fake news, propaganda, bots, and narrative accelerants   We consume and absorb new information at a…

Saturday, April 15 2017 Jeff Marshall VP, Customer Solutions Categories:

SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…

Tuesday, March 28 2017 Doug Randall CEO Categories:

If I were addicted to Facebook, I’d post my status as: Feeling PROUD. Narrative Analytics WORKS.   It’s an amazing…