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Taking a deep dive at r/PersonalFinance on Reddit With recent financial pressures from the pandemic and inflation, personal finance has…
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During the pandemic, people started discussing student loans more, especially as many faced the potential of mounting payments during an…
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In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
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In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
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One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
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Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
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It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
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As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
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With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
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It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
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As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
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As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…
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As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
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You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
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What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
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As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
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Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
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One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…
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An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
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An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
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The stereotype of millennials as the selfie-taking, avocado toast-eating, living out of their parents’ basement generation, probably doesn’t lend well to them being a large and powerful segment of investors.
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Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…
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Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
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Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
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Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
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Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
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Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
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As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
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Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
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The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…