An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
The stereotype of millennials as the selfie-taking, avocado toast-eating, living out of their parents’ basement generation, probably doesn’t lend well to them being a large and powerful segment of investors.
Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…
Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…
The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.
When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…
When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…
Context clues in massive datasets help us understand the communities where certain narratives take hold I’ve written before about how the…
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
The story a company sees could change dramatically, depending on where it looks Most organizations understand the value of…
How natural language processing at Protagonist exposes the belief patterns lying below the surface As the pollsters charged with…
The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…
AI may be in the spotlight –but it has some narrative headwinds to overcome I recently attended TED in…
Using narrative analytics to uncover the most powerful stories in new or changing markets In the enterprise world, there’s…
The Affordable Care Act has been one of the most contentious topics in recent American politics. President Trump and the…
Understanding the role of fake news, propaganda, bots, and narrative accelerants We consume and absorb new information at a…
SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…
If I were addicted to Facebook, I’d post my status as: Feeling PROUD. Narrative Analytics WORKS. It’s an amazing…