In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
The stereotype of millennials as the selfie-taking, avocado toast-eating, living out of their parents’ basement generation, probably doesn’t lend well to them being a large and powerful segment of investors.
Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…