In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.