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In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
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One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
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It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
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As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
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One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…
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An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
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An iconic motorcycle takes its leather-clad rider into the sunset down the open road.