Understand and Influence the Narratives that Matter

Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse.

Can you use data to read the room?

Protagonist uses Artificial Intelligence, NLP, and Machine Learning
to surface, measure, and track the Narratives that matter to your organization.

Surface the full range of audience beliefs & motivations

Gain insight into people’s beliefs about your brand, industry, or cause on a massive scale – all measured and tracked over time.

Find the levers

Discover where to play and how to win with a data-driven Narrative Strategy guiding messaging, positioning, segmentation, and campaigns.

Understand the drivers behind the narratives

Uncover and identify the events, people, and channels that influence beliefs – so you can take action.


Evaluate how your efforts influence beliefs in a measurable way, as well as maintain visibility into what’s really happening in the Narrative Landscape.

Watch Protagonist in Action

See why today’s top organizations rely on Narrative Analytics to understand their customers

Our Customers

Trusted by the leading corporations, government organizations, foundations & non-profits

Moving marketing forward

Employee Engagement

Employee Engagement

Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…

Ethics in Technology

Ethics in Technology

What are people talking about?  What is their story?  Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…

How to Improve Employee Engagement

How to Improve Employee Engagement

Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…

Can Fast Food Win in 2018?

Can Fast Food Win in 2018?

How do you know where you stack up against the competition? Do you know which Narratives to attach to, distance…