Can you use data to read the room?
Protagonist uses Artificial Intelligence, NLP, and Machine Learning
to surface, measure, and track the Narratives that matter to your organization.
Surface the full range of audience beliefs & motivations
Gain insight into people’s beliefs about your brand, industry, or cause on a massive scale – all measured and tracked over time.
Find the levers
Discover where to play and how to win with a data-driven Narrative Strategy guiding messaging, positioning, segmentation, and campaigns.
Understand the drivers behind the narratives
Uncover and identify the events, people, and channels that influence beliefs – so you can take action.
MONITOR AND OPTIMIZE YOUR EFFORTS
Evaluate how your efforts influence beliefs in a measurable way, as well as maintain visibility into what’s really happening in the Narrative Landscape.
Watch Protagonist in Action
See why today’s top organizations rely on Narrative Analytics to understand their customers
WIN A NARRATIVE BATTLE
Protagonist helps organizations conquer the discourse in their space.
- Navigate a brand crisis
- Change public opinion about a topic
- Unseat a competitor
UNDERSTAND & ACTIVATE YOUR TARGET AUDIENCE
A new level of market intelligence shows you exactly how to connect with your customer.
- Craft and execute a robust go-to-market strategy
- Create belief-based personas and segments
- Build a customer experience that answers your audience’s needs
Energize & Protect Your Brand
Protagonist strengthens organizations by leveraging customer beliefs.
- Create effective positioning and messaging informed by Narrative data
- Understand how to improve an organization's reputation
- Design marketing campaigns that tap into what matters most to your audience
Trusted by the leading corporations, government organizations, foundations & non-profits
"Protagonist 's unique text mining approach to listening to conversations that are organically happening on the web helped us more deeply understand what is truly on the mind of SMBs. Before the analyses, we had no idea what their challenges and needs are and the work from Protagonist helped us better understand what topics get discussed and what the beliefs are."
"We used Narrative Analytics to guide our creative for our ‘Return to Real’ campaign. The response was amazing – it’s a key part of all our communications programs across the board.”
“We are using Narrative Analytics as the basis for all the marketing we are doing for the next two to three years.”
Moving marketing forward
Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…
What are people talking about? What is their story? Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…
Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…
How do you know where you stack up against the competition? Do you know which Narratives to attach to, distance…