Understand and Influence the Narratives that Matter

Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse.

Can you use data to read the room?

Protagonist uses Artificial Intelligence, NLP, and Machine Learning
to surface, measure, and track the Narratives that matter to your organization.

Surface the full range of audience beliefs & motivations

Gain insight into people’s beliefs about your brand, industry, or cause on a massive scale – all measured and tracked over time.

Find the levers

Discover where to play and how to win with a data-driven Narrative Strategy guiding messaging, positioning, segmentation, and campaigns.

Understand the drivers behind the narratives

Uncover and identify the events, people, and channels that influence beliefs – so you can take action.


Evaluate how your efforts influence beliefs in a measurable way, as well as maintain visibility into what’s really happening in the Narrative Landscape.

Watch Protagonist in Action

See why today’s top organizations rely on Narrative Analytics to understand their customers

Our Customers

Trusted by the leading corporations, government organizations, foundations & non-profits

Moving marketing forward

Case Study – Content Optimization

Case Study – Content Optimization

Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….

Case Study – Employee Engagement: Healthcare

Case Study – Employee Engagement: Healthcare

Protagonist used Narrative Analytics to help a major healthcare company improve patient satisfaction levels by improving overall employee morale. To…

Case Study – Employee Engagement: Energy

Case Study – Employee Engagement: Energy

Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…

Ethics in Technology

Ethics in Technology

What are people talking about?  What is their story?  Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…

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