In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…