Wednesday, December 22 2021 Jeff Marshall EVP, Customer Solutions Categories:

In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…

Two men holiday with face masks on shopping in store
Wednesday, October 27 2021 Joicee Lu Categories:

Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…

Sunday, November 21 2021 Joicee Lu Categories:

 Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….

Wednesday, November 17 2021 Jeff Marshall EVP, Customer Solutions Categories:

In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…

Tuesday, November 16 2021 Jeff Marshall EVP, Customer Solutions Categories:

One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…

School Library busy with students studying
Thursday, September 30 2021 Jeff Marshall EVP, Customer Solutions Categories:

It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…

sign of social distancing
Tuesday, August 31 2021 Jeff Marshall EVP, Customer Solutions Categories:

As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…

Thursday, July 29 2021 Jeff Marshall EVP, Customer Solutions Categories:

With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…