NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
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A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
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The Delta Variant and Summer Travel
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
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How Vaccination Rates May Affect Summer Travel Narratives
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
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Protected: Project Highlight: Small Business Audience Report (Q2 2021)
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Summer Plans Evolve As US Enters Post-Pandemic Period
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
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Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
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Understanding Differing Generational Attitudes about Work From Home
As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…