NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Latest Posts
Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
Case Study – Content Optimization
Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….
‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Consumer Attitudes Toward the Holiday Shopping Season
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
College Students Return to Campus Amid Delta Surge
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…