NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
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A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Latest Posts
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Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
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Case Study – Content Optimization
Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….
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‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
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Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
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Consumer Attitudes Toward the Holiday Shopping Season
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
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College Students Return to Campus Amid Delta Surge
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…