NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
The Delta Variant and Summer Travel
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
Latest Posts
Taking a Dive into Deep Learning
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
How to get Started with Machine Learning
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
Nielsen uses Narrative Analytics to understand Brand Perceptions
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
Small Business Concerns During the Middle of the Pandemic
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
Congressional Leaders focus on the Pandemic, but what about Racial Issues?
One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.