NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
Latest Posts
How Vaccination Rates May Affect Summer Travel Narratives
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
Summer Plans Evolve As US Enters Post-Pandemic Period
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
Understanding Differing Generational Attitudes about Work From Home
As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Taking a Dive into Deep Learning
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…