NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
Latest Posts
Millennial Beliefs on Investing
The stereotype of millennials as the selfie-taking, avocado toast-eating, living out of their parents’ basement generation, probably doesn’t lend well to them being a large and powerful segment of investors.
Can Artifical Intelligence Predict Game of Thrones’ Next Book?
Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
From AI To Z: Four Ways To Use AI At Every Stage Of Marketing
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…