NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Latest Posts
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Taking a Dive into Deep Learning
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
How to get Started with Machine Learning
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
Nielsen uses Narrative Analytics to understand Brand Perceptions
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
Protagonist Co-Presents with LinkedIn on Using Narrative Analytics to Win Customer Trust
Learn how to use Narrative Analytics to understand the drivers of trust and win customers across the globe with better…
Small Business Concerns During the Middle of the Pandemic
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…