NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
Latest Posts
What Beliefs Drive Negative Coverage of ‘Big Pharma’?
When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…
The Last Mile for the Modern Marketer
When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…
Who Said That?
Context clues in massive datasets help us understand the communities where certain narratives take hold I’ve written before about how the…
California Love: Part 2
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
California Love: Part 1
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
50 Shades of Narratives
The story a company sees could change dramatically, depending on where it looks Most organizations understand the value of…