NARRATIVE MATTERS

Narrative Analytics enable us to better understand human expressions. Discover what the data shows us. 

Latest Posts

Watch Out Fast-Food Giants, Americans Prefer Innovative Local Eateries

The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.

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Who Said That?

Context clues in massive datasets help us understand the communities where certain narratives take hold   I’ve written before about how the…

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