How to Determine When to Take a Stance on Public Issues as a Brand   Activism Has Become a Powerful…

Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…

The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.

When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…

When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…

Context clues in massive datasets help us understand the communities where certain narratives take hold   I’ve written before about how the…