Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…

How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…

Using hometown loyalty to break free from negative narratives   Last month, I wrote about the California Milk Advisory Board,…

Bringing state pride to corporate identity   Anyone who’s been to a professional sports game has some idea about what…

Using narrative analytics to uncover the most powerful stories in new or changing markets   In the enterprise world, there’s…

SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…