In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Trust Analytics at LinkedIn LinkedIn occupies a unique position in the social media landscape. The company’s focus on professional networking,…
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
Using narrative analytics to uncover the most powerful stories in new or changing markets In the enterprise world, there’s…
SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…