![](https://www.protagonist.io/wp-content/uploads/2022/10/Untitled-design-copy-8.png)
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
![](https://www.protagonist.io/wp-content/uploads/2022/10/Untitled-design-copy-7.png)
Trust Analytics at LinkedIn LinkedIn occupies a unique position in the social media landscape. The company’s focus on professional networking,…
![](https://www.protagonist.io/wp-content/uploads/2022/10/Untitled-design-copy-6.png)
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
![](https://www.protagonist.io/wp-content/uploads/2022/10/Untitled-design-copy-5.png)
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
![](https://www.protagonist.io/wp-content/uploads/2022/01/pexels-anna-shvets-3962294-scaled.jpg)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
![](https://www.protagonist.io/wp-content/uploads/2021/11/pexels-aishwarya-rivonker-3948523-scaled-e1637282227969.jpg)
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
![](https://www.protagonist.io/wp-content/uploads/2021/11/pexels-fauxels-3183197-scaled.jpg)
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
![Two men holiday with face masks on shopping in store](https://www.protagonist.io/wp-content/uploads/2021/10/pexels-uriel-mont-6314965-scaled-e1635373392539.jpg)
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
![School Library busy with students studying](https://www.protagonist.io/wp-content/uploads/2021/10/pexels-pixabay-159775-scaled-e1635373074338.jpg)
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
![sign of social distancing](https://www.protagonist.io/wp-content/uploads/2021/09/pexels-erik-mclean-9391899-scaled-e1630687788370.jpg)
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
![](https://www.protagonist.io/wp-content/uploads/2021/07/pexels-samson-katt-5225248-scaled-e1627590889775.jpg)
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
![Women with mask at airport](https://www.protagonist.io/wp-content/uploads/2021/07/pexels-anna-shvets-3943881-scaled.jpg)
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
![Man holding green post-it note with "AI" for artificial intelligence](https://www.protagonist.io/wp-content/uploads/2021/03/hitesh-choudhary-t1PaIbMTJIM-unsplash-scaled.jpg)
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
![light bulb on chalkboard](https://www.protagonist.io/wp-content/uploads/2021/01/pexels-pixabay-355948.jpg)
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
![](https://www.protagonist.io/wp-content/uploads/2017/10/brand-positioning.jpg)
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
![](https://www.protagonist.io/wp-content/uploads/2017/10/crisis.jpg)
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
![](https://www.protagonist.io/wp-content/uploads/2017/07/state-love-2.jpg)
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
![](https://www.protagonist.io/wp-content/uploads/2017/10/state-love.jpg)
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
![](https://www.protagonist.io/wp-content/uploads/2017/10/times-square.jpg)
Using narrative analytics to uncover the most powerful stories in new or changing markets In the enterprise world, there’s…
![](https://www.protagonist.io/wp-content/uploads/2017/10/blog-small-business.jpg)
SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…