Sunday, October 15 2017 Jeff Marshall VP, Customer Solutions Categories:

Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…

Friday, August 25 2017 Jeff Marshall VP, Customer Solutions Categories:

How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…

Saturday, July 15 2017 Jeff Marshall VP, Customer Solutions Categories:

Using hometown loyalty to break free from negative narratives   Last month, I wrote about the California Milk Advisory Board,…

Jeff Marshall VP, Customer Solutions Categories:

Bringing state pride to corporate identity   Anyone who’s been to a professional sports game has some idea about what…

Tuesday, May 9 2017 Jeff Marshall VP, Customer Solutions Categories:

Using narrative analytics to uncover the most powerful stories in new or changing markets   In the enterprise world, there’s…

Saturday, April 15 2017 Jeff Marshall VP, Customer Solutions Categories:

SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…