Wednesday, December 22 2021 Jeff Marshall EVP, Customer Solutions Categories:

In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…

Wednesday, November 17 2021 Jeff Marshall EVP, Customer Solutions Categories:

In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…

Tuesday, November 16 2021 Jeff Marshall EVP, Customer Solutions Categories:

One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…

Two men holiday with face masks on shopping in store
Wednesday, October 27 2021 Jeff Marshall EVP, Customer Solutions Categories:

Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…

School Library busy with students studying
Thursday, September 30 2021 Jeff Marshall EVP, Customer Solutions Categories:

It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…

sign of social distancing
Tuesday, August 31 2021 Jeff Marshall EVP, Customer Solutions Categories:

As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…

Thursday, July 29 2021 Jeff Marshall EVP, Customer Solutions Categories:

With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…

Women with mask at airport
Tuesday, July 13 2021 Jeff Marshall EVP, Customer Solutions Categories:

It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…

Man holding green post-it note with "AI" for artificial intelligence
Wednesday, March 3 2021 Jeff Marshall EVP, Customer Solutions Categories:

You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…

light bulb on chalkboard
Sunday, January 31 2021 Jeff Marshall EVP, Customer Solutions Categories:

What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…

Sunday, October 15 2017 Jeff Marshall EVP, Customer Solutions Categories:

Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…

Friday, August 25 2017 Jeff Marshall EVP, Customer Solutions Categories:

How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…

Saturday, July 15 2017 Jeff Marshall EVP, Customer Solutions Categories:

Using hometown loyalty to break free from negative narratives   Last month, I wrote about the California Milk Advisory Board,…

Jeff Marshall EVP, Customer Solutions Categories:

Bringing state pride to corporate identity   Anyone who’s been to a professional sports game has some idea about what…

Tuesday, May 9 2017 Jeff Marshall EVP, Customer Solutions Categories:

Using narrative analytics to uncover the most powerful stories in new or changing markets   In the enterprise world, there’s…

Saturday, April 15 2017 Jeff Marshall EVP, Customer Solutions Categories:

SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…