Wednesday, December 22 2021 Joicee Lu Categories:

In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…

Sunday, November 21 2021 Joicee Lu Categories:

 Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….

Two men holiday with face masks on shopping in store
Wednesday, October 27 2021 Joicee Lu Categories:

Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…

Tuesday, July 20 2021 Joicee Lu Categories:

There is no excerpt because this is a protected post.

Man sitting on couch working on laptop
Thursday, June 10 2021 Joicee Lu Categories:

As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…

women working from home as child jumps on couch
Thursday, May 6 2021 Joicee Lu Categories:

As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…

Tuesday, April 13 2021 Joicee Lu Categories:

As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…

Tuesday, December 1 2020 Joicee Lu Categories:

As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…

Thursday, November 19 2020 Joicee Lu Categories:

Learn how to use Narrative Analytics to understand the drivers of trust and win customers across the globe with better…

open sign on a door
Thursday, October 1 2020 Joicee Lu Categories:

Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…

Wednesday, September 30 2020 Joicee Lu Categories:

One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…