Search Results for: research
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
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Understand and Influence the Narratives that Matter Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse….
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Rising Partisan Narratives Bring The Culture War To Silicon Valley
Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
The Consumer Beliefs Driving Amazon’s Success
Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…
What Beliefs Drive Negative Coverage of ‘Big Pharma’?
When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…
The Last Mile for the Modern Marketer
When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…
California Love: Part 2
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
Negative Press And Narrative Balance: A Look At The U.S. Airline Industry
The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…
Feeling Proud – A Founders Joy at Launch
If I were addicted to Facebook, I’d post my status as: Feeling PROUD. Narrative Analytics WORKS. It’s an amazing…