Search Results for: research
Building the Modern Market Research Stack
Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the…
Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Trust Analytics at LinkedIn
Trust Analytics at LinkedIn LinkedIn occupies a unique position in the social media landscape. The company’s focus on professional networking,…
The Case for Measuring Trust
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
Character Theory
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
Trust Analytics
Trust Analytics Harness the trust drivers in your market space to drive customer loyalty The Importance of Trust Research shows…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
Protagonist Wins Contract in Support of the DARPA INCAS Program
August 23, 2021 San Francisco, CA – Protagonist is proud to announce that it has been awarded a contract with…
How to get Started with Machine Learning
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
Protagonist Co-Presents with LinkedIn on Using Narrative Analytics to Win Customer Trust
Learn how to use Narrative Analytics to understand the drivers of trust and win customers across the globe with better…
Protagonist Wins Phase II SBIR Contract to Develop NECD Capabilities
July 7th, 2020 San Francisco, CA – Protagonist is proud to announce that it has been awarded a Phase II…
Content Optimization
CONTENT OPTIMIZATION SOLUTION 61% of content marketers say they are unsure of what their audiences care about. Protagonist’s Content Optimization solution…
Protagonist Wins Phase I SBIR Contract for AI/ML Dual Use Technologies
January 8, 2020 San Francisco, CA – Protagonist is proud to announce that it has been awarded a Phase I…
LinkedIn Features Protagonist and Narrative Analytics in Blog Post
Rogier Verhulst, LinkedIn’s Sr. Director of Central Market Research, Operations and Product Marketing highlighted Narrative Analytics in a recent blog…
Machine Learning
Machine Learning Quantify what people are thinking and saying Case Study What Is Machine Learning? Machine Learning is a complex…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business July 31st, 2018 San Francisco, CA – Protagonist…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
July 31st, 2018 San Francisco, CA – Protagonist Technology has announced the appointment of Rita Parhad, Ph.D. as the company’s…
Protagonist Overview – Foundation
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
Protagonist Overview – Corporate
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Understand & Activate Your Target Audience
Understand & ActivateYour Target Audience A new level of market intelligence shows you exactly how to connect with your customer….
Pharmaceuticals
Pharmaceuticals Discover the Narratives that drive pharma Learn More Pharmaceuticals Overview Today’s pharma communications experts need to understand the interdependence…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…