Search Results for: service
Financial Services
Financial Services Understand the Narratives that inform decision-makers in finance Learn More Financial Services Overview As highly fragmented as it…
Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Character Theory
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
Trust Analytics
Trust Analytics Harness the trust drivers in your market space to drive customer loyalty The Importance of Trust Research shows…
Digital Spaces for Personal Finance Advice
Taking a deep dive at r/PersonalFinance on Reddit With recent financial pressures from the pandemic and inflation, personal finance has…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Privacy Policy
PRIVACY POLICY Protagonist Technology LLC is committed to protecting and respecting your privacy. We know your privacy is important to…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Healthcare
Healthcare Know the Narratives that affect the healthcare industry Learn More Heathcare Overview Offering services to patients in a highly…
Communication Strategies
Communication Strategies By systematically analyzing the deeply held beliefs that drive audience behavior, we provide actionable insights that enable more…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
From AI To Z: Four Ways To Use AI At Every Stage Of Marketing
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
About
About Protagonist We mine beliefs in order to win Narrative battles, understand target audiences, and change the conversation surrounding your…
The New Politics of Business
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…
The Consumer Beliefs Driving Amazon’s Success
Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…
Negative Press And Narrative Balance: A Look At The U.S. Airline Industry
The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…
Small Business, Big Market
SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…