Wednesday, December 22 2021 Jeff Marshall EVP, Customer Solutions Categories:

In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…

Sunday, November 21 2021 Joicee Lu Categories:

 Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….

Tuesday, November 16 2021 Jeff Marshall EVP, Customer Solutions Categories:

One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…

Two men holiday with face masks on shopping in store
Wednesday, October 27 2021 Joicee Lu Categories:

Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…

School Library busy with students studying
Thursday, September 30 2021 Jeff Marshall EVP, Customer Solutions Categories:

It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…

sign of social distancing
Tuesday, August 31 2021 Jeff Marshall EVP, Customer Solutions Categories:

As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…

Tuesday, July 20 2021 William Conyers Categories:

There is no excerpt because this is a protected post.

women working from home as child jumps on couch
Thursday, May 6 2021 Joicee Lu Categories:

As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…

Tuesday, December 1 2020 Joicee Lu Categories:

As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…

open sign on a door
Thursday, October 1 2020 Joicee Lu Categories:

Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…

Wednesday, September 30 2020 Joicee Lu Categories:

One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…

Thursday, December 21 2017 Reinhard Cate Content Marketing Manager Categories:

An iconic motorcycle takes its leather-clad rider into the sunset down the open road.

Tuesday, November 21 2017 Reinhard Cate Content Marketing Manager Categories:

An iconic motorcycle takes its leather-clad rider into the sunset down the open road.

Millennial Investing
Monday, November 20 2017 Reinhard Cate Content Marketing Manager Categories:

The stereotype of millennials as the selfie-taking, avocado toast-eating, living out of their parents’ basement generation, probably doesn’t lend well to them being a large and powerful segment of investors.

Game of Thrones
Wednesday, October 25 2017 Reinhard Cate Content Marketing Manager Categories:

Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…