Search Results for: group
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
The Case for Measuring Trust
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
How Vaccination Rates May Affect Summer Travel Narratives
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Machine Learning
Machine Learning Quantify what people are thinking and saying Case Study What Is Machine Learning? Machine Learning is a complex…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
3 Steps to Reinvigorate a Stale Brand: Harley Davidson
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Understand & Activate Your Target Audience
Understand & ActivateYour Target Audience A new level of market intelligence shows you exactly how to connect with your customer….
Non-Profits & Foundation
Non-Profits and Foundations Know the Narratives that drive advocacy Learn More Non-Profit and Foundation Overview Advocacy groups and idea-driven endowments…
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
Societal
For too long, a small group in our nation’s capital has reaped the rewards of government while the people bear…
Societal
For too long, a small group in our nation’s capital has reaped the rewards of government while the people bear…
3 Lessons For Every CMO From Nike’s 2017 Marketing Campaigns
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Rising Partisan Narratives Bring The Culture War To Silicon Valley
Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
Narrative Analytics for PR and Strategic Communications
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
What Beliefs Drive Negative Coverage of ‘Big Pharma’?
When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…
The Last Mile for the Modern Marketer
When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…
50 Shades of Narratives
The story a company sees could change dramatically, depending on where it looks Most organizations understand the value of…
Hearing What Isn’t Said
How natural language processing at Protagonist exposes the belief patterns lying below the surface As the pollsters charged with…
Negative Press And Narrative Balance: A Look At The U.S. Airline Industry
The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…
AI vs. The Robot Job-Stealers Narrative
AI may be in the spotlight –but it has some narrative headwinds to overcome I recently attended TED in…
Understanding The Narratives Behind The U.S. Health Care Battle
The Affordable Care Act has been one of the most contentious topics in recent American politics. President Trump and the…