Search Results for: leader
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
Congressional Leaders focus on the Pandemic, but what about Racial Issues?
One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…
Thought Leaders in Artificial Intelligence: Protagonist CEO Doug Randall (Part 4)
Thought Leaders in Artificial Intelligence: Protagonist CEO Doug Randall (Part 3)
Thought Leaders in Artificial Intelligence: Protagonist CEO Doug Randall (Part 2)
Thought Leaders in Artificial Intelligence: Protagonist CEO Doug Randall (Part 1)
Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
The Case for Measuring Trust
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
Character Theory
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Small Business Concerns During the Middle of the Pandemic
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
Protagonist Becomes Small Business Administration Designated Women-Owned Small Business
April 3, 2019 San Francisco, CA – Protagonist announced that it has completed the process to become a Small Business…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
Trends & Positioning
Trends & Positioning Harness the power of data to set strategy and seize white space Your Challenge in a Changing…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business July 31st, 2018 San Francisco, CA – Protagonist…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
July 31st, 2018 San Francisco, CA – Protagonist Technology has announced the appointment of Rita Parhad, Ph.D. as the company’s…
Horizon Scanning: How to Detect Early Threats
How do you prepare for disruption? One of Protagonist’s Fortune 500 customers, a leader in the ETF space, recently found…
Can Artifical Intelligence Predict Game of Thrones’ Next Book?
Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Entertainment
Entertainment Know the Narratives that drive audience behavior Learn More Entertainment Overview As new digital delivery formats eclipse traditional media…
Consumer Packaged Goods
Consumer Packaged Goods Pursue the Narratives that drive CPG Learn More Consumer Packaged Goods Overview Protagonist works with CPG leaders…
Communication Strategies
Communication Strategies By systematically analyzing the deeply held beliefs that drive audience behavior, we provide actionable insights that enable more…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
About
About Protagonist We mine beliefs in order to win Narrative battles, understand target audiences, and change the conversation surrounding your…