Search Results for: people
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
From AI To Z: Four Ways To Use AI At Every Stage Of Marketing
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
Societal
For too long, a small group in our nation’s capital has reaped the rewards of government while the people bear…
Societal
For too long, a small group in our nation’s capital has reaped the rewards of government while the people bear…
Why Narrative Analytics
Why Narrative Analytics? True, actionable knowledge doesn’t come from what people say, it’s born of deep-seated beliefs that shed light…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
About
About Protagonist We mine beliefs in order to win Narrative battles, understand target audiences, and change the conversation surrounding your…
Home
Understand and Influence the Narratives that Matter Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse….
Solutions
Energize & Protect Your Brand Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore…
Rising Partisan Narratives Bring The Culture War To Silicon Valley
Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
Modern Marketing And The Advantages Of Claims Detection
The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…
Narrative Analytics for PR and Strategic Communications
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
The New Politics of Business
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…
What Beliefs Drive Negative Coverage of ‘Big Pharma’?
When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…
Who Said That?
Context clues in massive datasets help us understand the communities where certain narratives take hold I’ve written before about how the…
California Love: Part 1
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
50 Shades of Narratives
The story a company sees could change dramatically, depending on where it looks Most organizations understand the value of…
Hearing What Isn’t Said
How natural language processing at Protagonist exposes the belief patterns lying below the surface As the pollsters charged with…
Negative Press And Narrative Balance: A Look At The U.S. Airline Industry
The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…
AI vs. The Robot Job-Stealers Narrative
AI may be in the spotlight –but it has some narrative headwinds to overcome I recently attended TED in…
Understanding The Narratives Behind The U.S. Health Care Battle
The Affordable Care Act has been one of the most contentious topics in recent American politics. President Trump and the…
It Doesn’t Need To Be True To Be Relevant
Understanding the role of fake news, propaganda, bots, and narrative accelerants We consume and absorb new information at a…
Small Business, Big Market
SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…
Feeling Proud – A Founders Joy at Launch
If I were addicted to Facebook, I’d post my status as: Feeling PROUD. Narrative Analytics WORKS. It’s an amazing…