Search Results for: people
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
The Case for Measuring Trust
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
Character Theory
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
Digital Spaces for Personal Finance Advice
Taking a deep dive at r/PersonalFinance on Reddit With recent financial pressures from the pandemic and inflation, personal finance has…
Student Loan Attitudes Differ Among Generations
During the pandemic, people started discussing student loans more, especially as many faced the potential of mounting payments during an…
Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
Consumer Attitudes Toward the Holiday Shopping Season
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
College Students Return to Campus Amid Delta Surge
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
The Delta Variant and Summer Travel
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
How Vaccination Rates May Affect Summer Travel Narratives
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
Summer Plans Evolve As US Enters Post-Pandemic Period
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Taking a Dive into Deep Learning
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
Small Business Concerns During the Middle of the Pandemic
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
Machine Learning
Machine Learning Quantify what people are thinking and saying Case Study What Is Machine Learning? Machine Learning is a complex…
Ethics in Technology
What are people talking about? What is their story? Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…
Taking the Pulse of Property Rights with Narrative Analysis
The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…
How to Improve Employee Engagement
Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Careers
Careers at Protagonist We’re looking for problem-solvers, super-smart, hyper-analytical, relentlessly creative, and passionately curious individuals – with the instinct to…
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Energize & Protect Your Brand
Energize & Protect Your Brand Protagonist strengthens brands by leveraging beliefs identified in data. View Solution Brief The Challenge Executives…
Understand & Activate Your Target Audience
Understand & ActivateYour Target Audience A new level of market intelligence shows you exactly how to connect with your customer….
Win a Narrative Battle
Win a Narrative Battle Protagonist helps organizations conquer the discourse in their space. View Solution Brief The challenge marketers face…
Non-Profits & Foundation
Non-Profits and Foundations Know the Narratives that drive advocacy Learn More Non-Profit and Foundation Overview Advocacy groups and idea-driven endowments…
Energize & Protect Your Brand
Running a brand that people trust, even love, is incredibly complex. Brand perception is an increasingly dynamic and unforgiving equation….
Winning a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…