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Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Trust Analytics
Trust Analytics Harness the trust drivers in your market space to drive customer loyalty The Importance of Trust Research shows…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
Protagonist Wins Contract in Support of the DARPA INCAS Program
August 23, 2021 San Francisco, CA – Protagonist is proud to announce that it has been awarded a contract with…
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Content Optimization
CONTENT OPTIMIZATION SOLUTION 61% of content marketers say they are unsure of what their audiences care about. Protagonist’s Content Optimization solution…
Protagonist Becomes Small Business Administration Designated Women-Owned Small Business
April 3, 2019 San Francisco, CA – Protagonist announced that it has completed the process to become a Small Business…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
Trends & Positioning
Trends & Positioning Harness the power of data to set strategy and seize white space Your Challenge in a Changing…
Careers
Careers at Protagonist We’re looking for problem-solvers, super-smart, hyper-analytical, relentlessly creative, and passionately curious individuals – with the instinct to…
3 Steps to Reinvigorate a Stale Brand: Harley Davidson
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Can Artifical Intelligence Predict Game of Thrones’ Next Book?
Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Non-Profits & Foundation
Non-Profits and Foundations Know the Narratives that drive advocacy Learn More Non-Profit and Foundation Overview Advocacy groups and idea-driven endowments…
Healthcare
Healthcare Know the Narratives that affect the healthcare industry Learn More Heathcare Overview Offering services to patients in a highly…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
About
About Protagonist We mine beliefs in order to win Narrative battles, understand target audiences, and change the conversation surrounding your…
3 Lessons For Every CMO From Nike’s 2017 Marketing Campaigns
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Narrative Analytics for PR and Strategic Communications
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
The New Politics of Business
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…
The Last Mile for the Modern Marketer
When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…