Search Results for: work
Can Artifical Intelligence Predict Game of Thrones’ Next Book?
Here at Protagonist, like everyone else we’re waiting impatiently for next year’s release of the final season…
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Winning a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…
Consumer Packaged Goods
Consumer Packaged Goods Pursue the Narratives that drive CPG Learn More Consumer Packaged Goods Overview Protagonist works with CPG leaders…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
From AI To Z: Four Ways To Use AI At Every Stage Of Marketing
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
About
About Protagonist We mine beliefs in order to win Narrative battles, understand target audiences, and change the conversation surrounding your…
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Understand and Influence the Narratives that Matter Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse….
3 Lessons For Every CMO From Nike’s 2017 Marketing Campaigns
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Rising Partisan Narratives Bring The Culture War To Silicon Valley
Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
Narrative Analytics for PR and Strategic Communications
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
The New Politics of Business
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…
Watch Out Fast-Food Giants, Americans Prefer Innovative Local Eateries
The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.
What Beliefs Drive Negative Coverage of ‘Big Pharma’?
When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…
The Last Mile for the Modern Marketer
When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…
Who Said That?
Context clues in massive datasets help us understand the communities where certain narratives take hold I’ve written before about how the…
California Love: Part 2
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
California Love: Part 1
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
50 Shades of Narratives
The story a company sees could change dramatically, depending on where it looks Most organizations understand the value of…
Hearing What Isn’t Said
How natural language processing at Protagonist exposes the belief patterns lying below the surface As the pollsters charged with…
AI vs. The Robot Job-Stealers Narrative
AI may be in the spotlight –but it has some narrative headwinds to overcome I recently attended TED in…
It Doesn’t Need To Be True To Be Relevant
Understanding the role of fake news, propaganda, bots, and narrative accelerants We consume and absorb new information at a…
Small Business, Big Market
SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…
Feeling Proud – A Founders Joy at Launch
If I were addicted to Facebook, I’d post my status as: Feeling PROUD. Narrative Analytics WORKS. It’s an amazing…