Search Results for: work
Understanding Differing Generational Attitudes about Work From Home
As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…
Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Trust Analytics at LinkedIn
Trust Analytics at LinkedIn LinkedIn occupies a unique position in the social media landscape. The company’s focus on professional networking,…
The Case for Measuring Trust
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
Character Theory
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
Trust Analytics
Trust Analytics Harness the trust drivers in your market space to drive customer loyalty The Importance of Trust Research shows…
Digital Spaces for Personal Finance Advice
Taking a deep dive at r/PersonalFinance on Reddit With recent financial pressures from the pandemic and inflation, personal finance has…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
Protagonist Wins Contract in Support of the DARPA INCAS Program
August 23, 2021 San Francisco, CA – Protagonist is proud to announce that it has been awarded a contract with…
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
Taking a Dive into Deep Learning
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
How to get Started with Machine Learning
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
Nielsen uses Narrative Analytics to understand Brand Perceptions
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
Protagonist Wins Phase II SBIR Contract to Develop NECD Capabilities
July 7th, 2020 San Francisco, CA – Protagonist is proud to announce that it has been awarded a Phase II…
Content Optimization
CONTENT OPTIMIZATION SOLUTION 61% of content marketers say they are unsure of what their audiences care about. Protagonist’s Content Optimization solution…
Protagonist Wins Phase I SBIR Contract for AI/ML Dual Use Technologies
January 8, 2020 San Francisco, CA – Protagonist is proud to announce that it has been awarded a Phase I…
LinkedIn Features Protagonist and Narrative Analytics in Blog Post
Rogier Verhulst, LinkedIn’s Sr. Director of Central Market Research, Operations and Product Marketing highlighted Narrative Analytics in a recent blog…
Protagonist Featured on AWS Machine Learning Blog
April 12, 2019 San Francisco, CA – Protagonist is proud to be featured on the AWS Machine Learning blog as…
Protagonist Becomes Small Business Administration Designated Women-Owned Small Business
April 3, 2019 San Francisco, CA – Protagonist announced that it has completed the process to become a Small Business…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business July 31st, 2018 San Francisco, CA – Protagonist…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
July 31st, 2018 San Francisco, CA – Protagonist Technology has announced the appointment of Rita Parhad, Ph.D. as the company’s…
Ethics in Technology
What are people talking about? What is their story? Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…
Taking the Pulse of Property Rights with Narrative Analysis
The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…
How to Improve Employee Engagement
Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…
Careers
Careers at Protagonist We’re looking for problem-solvers, super-smart, hyper-analytical, relentlessly creative, and passionately curious individuals – with the instinct to…