Search Results for: business
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Contact Us We’d love to hear from you. Let’s discuss your business challenges and how Narrative Analytics can help. (415)…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
3 Steps to Reinvigorate a Stale Brand: Harley Davidson
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Talk with an Expert
Talk with an Expert Set up a time to chat with one of our Narrative Analytics experts about your business…
Win a Narrative Battle
Win a Narrative Battle Protagonist helps organizations conquer the discourse in their space. View Solution Brief The challenge marketers face…
Healthcare
Healthcare Know the Narratives that affect the healthcare industry Learn More Heathcare Overview Offering services to patients in a highly…
Building the Modern Market Research Stack
Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the…
Communication Strategies
Communication Strategies By systematically analyzing the deeply held beliefs that drive audience behavior, we provide actionable insights that enable more…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
From AI To Z: Four Ways To Use AI At Every Stage Of Marketing
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
About
About Protagonist We mine beliefs in order to win Narrative battles, understand target audiences, and change the conversation surrounding your…
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Understand and Influence the Narratives that Matter Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse….
3 Lessons For Every CMO From Nike’s 2017 Marketing Campaigns
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Modern Marketing And The Advantages Of Claims Detection
The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…
Narrative Analytics for PR and Strategic Communications
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
The Consumer Beliefs Driving Amazon’s Success
Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…
Watch Out Fast-Food Giants, Americans Prefer Innovative Local Eateries
The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.
Who Said That?
Context clues in massive datasets help us understand the communities where certain narratives take hold I’ve written before about how the…
California Love: Part 2
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
California Love: Part 1
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
50 Shades of Narratives
The story a company sees could change dramatically, depending on where it looks Most organizations understand the value of…
Hearing What Isn’t Said
How natural language processing at Protagonist exposes the belief patterns lying below the surface As the pollsters charged with…
Negative Press And Narrative Balance: A Look At The U.S. Airline Industry
The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…
AI vs. The Robot Job-Stealers Narrative
AI may be in the spotlight –but it has some narrative headwinds to overcome I recently attended TED in…