Search Results for: business
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Small Business Concerns During the Middle of the Pandemic
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
Protagonist Becomes Small Business Administration Designated Women-Owned Small Business
April 3, 2019 San Francisco, CA – Protagonist announced that it has completed the process to become a Small Business…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business July 31st, 2018 San Francisco, CA – Protagonist…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
July 31st, 2018 San Francisco, CA – Protagonist Technology has announced the appointment of Rita Parhad, Ph.D. as the company’s…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
The New Politics of Business
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…
3 ways businesses can use AI while keeping negatives at bay
Small Business, Big Market
SMB (that’s small and mid-size business) is an underwhelming way to label this important segment of the US and international…
Protagonist Combines Data Science With Social Science for Modern Business
CEO Spotlight – A Company That Makes Tiny Bots That Can Read Your Feelings For Businesses!
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Trust Analytics at LinkedIn
Trust Analytics at LinkedIn LinkedIn occupies a unique position in the social media landscape. The company’s focus on professional networking,…
The Case for Measuring Trust
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
Character Theory
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
Trust Analytics
Trust Analytics Harness the trust drivers in your market space to drive customer loyalty The Importance of Trust Research shows…
Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Consumer Attitudes Toward the Holiday Shopping Season
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
The Delta Variant and Summer Travel
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
Protagonist Wins Contract in Support of the DARPA INCAS Program
August 23, 2021 San Francisco, CA – Protagonist is proud to announce that it has been awarded a contract with…
Nielsen uses Narrative Analytics to understand Brand Perceptions
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
Protagonist Wins Phase II SBIR Contract to Develop NECD Capabilities
July 7th, 2020 San Francisco, CA – Protagonist is proud to announce that it has been awarded a Phase II…
Protagonist Wins Phase I SBIR Contract for AI/ML Dual Use Technologies
January 8, 2020 San Francisco, CA – Protagonist is proud to announce that it has been awarded a Phase I…
Privacy Policy
PRIVACY POLICY Protagonist Technology LLC is committed to protecting and respecting your privacy. We know your privacy is important to…
Trends & Positioning
Trends & Positioning Harness the power of data to set strategy and seize white space Your Challenge in a Changing…
Protagonist Overview – Corporate
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…