Search Results for: conversation
Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Character Theory
A Peek into the Latest Component of Trust Analytics – Character Theory “I think our company is doing heroic…
Trust Analytics
Trust Analytics Harness the trust drivers in your market space to drive customer loyalty The Importance of Trust Research shows…
Digital Spaces for Personal Finance Advice
Taking a deep dive at r/PersonalFinance on Reddit With recent financial pressures from the pandemic and inflation, personal finance has…
Student Loan Attitudes Differ Among Generations
During the pandemic, people started discussing student loans more, especially as many faced the potential of mounting payments during an…
Consumer Holiday Shopping Trends (Pt. 2)
In the last post, we began our investigation into attitudes toward holiday shopping. We noted that the media’s focus on…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
‘Jobs to Be Done’ and Narrative Analytics
In this post we’ll explore one of the hottest trends in market research–the Jobs to Be Done approach–and how it…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Consumer Attitudes Toward the Holiday Shopping Season
Recently, the news media has highlighted how the upcoming holiday shopping season will be impacted by the pandemic’s disruption of…
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
College Students Return to Campus Amid Delta Surge
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
The Delta Variant and Summer Travel
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
Protagonist Wins Contract in Support of the DARPA INCAS Program
August 23, 2021 San Francisco, CA – Protagonist is proud to announce that it has been awarded a contract with…
How Vaccination Rates May Affect Summer Travel Narratives
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
Summer Plans Evolve As US Enters Post-Pandemic Period
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
Understanding Differing Generational Attitudes about Work From Home
As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…
Analyzing Small Business Attitudes During the Pandemic
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
Small Business Concerns During the Middle of the Pandemic
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
Congressional Leaders focus on the Pandemic, but what about Racial Issues?
One of the many interesting ways we use Narrative Analytics is to reveal Policymaker Insights — in this newsletter we focus…
Ethics in Technology
What are people talking about? What is their story? Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…
Taking the Pulse of Property Rights with Narrative Analysis
The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
3 Steps to Reinvigorate a Stale Brand: Harley Davidson
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…