Search Results for: conversation
Energize & Protect Your Brand
Energize & Protect Your Brand Protagonist strengthens brands by leveraging beliefs identified in data. View Solution Brief The Challenge Executives…
Win a Narrative Battle
Win a Narrative Battle Protagonist helps organizations conquer the discourse in their space. View Solution Brief The challenge marketers face…
Non-Profits & Foundation
Non-Profits and Foundations Know the Narratives that drive advocacy Learn More Non-Profit and Foundation Overview Advocacy groups and idea-driven endowments…
Healthcare
Healthcare Know the Narratives that affect the healthcare industry Learn More Heathcare Overview Offering services to patients in a highly…
Pharmaceuticals
Pharmaceuticals Discover the Narratives that drive pharma Learn More Pharmaceuticals Overview Today’s pharma communications experts need to understand the interdependence…
Consumer Packaged Goods
Consumer Packaged Goods Pursue the Narratives that drive CPG Learn More Consumer Packaged Goods Overview Protagonist works with CPG leaders…
Communication Strategies
Communication Strategies By systematically analyzing the deeply held beliefs that drive audience behavior, we provide actionable insights that enable more…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
From AI To Z: Four Ways To Use AI At Every Stage Of Marketing
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
Financial Services
Financial Services Understand the Narratives that inform decision-makers in finance Learn More Financial Services Overview As highly fragmented as it…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
About
About Protagonist We mine beliefs in order to win Narrative battles, understand target audiences, and change the conversation surrounding your…
Home
Understand and Influence the Narratives that Matter Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse….
Solutions
Energize & Protect Your Brand Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore…
3 Lessons For Every CMO From Nike’s 2017 Marketing Campaigns
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Rising Partisan Narratives Bring The Culture War To Silicon Valley
Long Held Beliefs about Diversity Issues Endure Long before the infamous Google “anti-diversity manifesto” memo went viral, debate about diversity…
The New Politics of Business
How to Determine When to Take a Stance on Public Issues as a Brand Activism Has Become a Powerful…
The Consumer Beliefs Driving Amazon’s Success
Amazon has built an online retail empire and expectation of customer experience so significant that it has even permeated American…
Watch Out Fast-Food Giants, Americans Prefer Innovative Local Eateries
The last ten years have completely changed the fast-food landscape. The adoption of mobile technology and social media has helped bring local restaurants and smaller chains into the spotlight while putting the traditional big players under a microscope. As a result, the major chains have changed their strategies to attract customers in an environment where their popularity has waned from previous years.
What Beliefs Drive Negative Coverage of ‘Big Pharma’?
When President Trump lashed out against pharmaceutical companies in March, the industry’s stock took a nose dive. The President’s tweets…
California Love: Part 1
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
50 Shades of Narratives
The story a company sees could change dramatically, depending on where it looks Most organizations understand the value of…
Hearing What Isn’t Said
How natural language processing at Protagonist exposes the belief patterns lying below the surface As the pollsters charged with…
Negative Press And Narrative Balance: A Look At The U.S. Airline Industry
The last few months have been unforgiving for the airline industry, as nearly every week a new story emerges of…
AI vs. The Robot Job-Stealers Narrative
AI may be in the spotlight –but it has some narrative headwinds to overcome I recently attended TED in…
Understanding The Narratives Behind The U.S. Health Care Battle
The Affordable Care Act has been one of the most contentious topics in recent American politics. President Trump and the…
It Doesn’t Need To Be True To Be Relevant
Understanding the role of fake news, propaganda, bots, and narrative accelerants We consume and absorb new information at a…
Feeling Proud – A Founders Joy at Launch
If I were addicted to Facebook, I’d post my status as: Feeling PROUD. Narrative Analytics WORKS. It’s an amazing…