Search Results for: marketing
4 ways to use AI at every stage of marketing
From AI To Z: Four Ways To Use AI At Every Stage Of Marketing
Marketers are bombarded with the message that they need to use AI, but what does that mean? Earlier this summer,…
3 Lessons For Every CMO From Nike’s 2017 Marketing Campaigns
As the world’s most valuable sports brand, Nike has consistently pushed the marketing envelope.
Modern Marketing And The Advantages Of Claims Detection
The good news is that the AI landscape just keeps getting better. You can accomplish so many mind-blowing things with…
John Rampton, pay-to-play, and how AI affects marketing forever – VB Engage
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Nielsen uses Narrative Analytics to understand Brand Perceptions
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
Small Business Concerns During the Middle of the Pandemic
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…
Content Optimization
CONTENT OPTIMIZATION SOLUTION 61% of content marketers say they are unsure of what their audiences care about. Protagonist’s Content Optimization solution…
LinkedIn Features Protagonist and Narrative Analytics in Blog Post
Rogier Verhulst, LinkedIn’s Sr. Director of Central Market Research, Operations and Product Marketing highlighted Narrative Analytics in a recent blog…
Privacy Policy
PRIVACY POLICY Protagonist Technology LLC is committed to protecting and respecting your privacy. We know your privacy is important to…
Trends & Positioning
Trends & Positioning Harness the power of data to set strategy and seize white space Your Challenge in a Changing…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Understand & Activate Your Target Audience
Understand & ActivateYour Target Audience A new level of market intelligence shows you exactly how to connect with your customer….
Winning a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…
Pharmaceuticals
Pharmaceuticals Discover the Narratives that drive pharma Learn More Pharmaceuticals Overview Today’s pharma communications experts need to understand the interdependence…
Consumer Packaged Goods
Consumer Packaged Goods Pursue the Narratives that drive CPG Learn More Consumer Packaged Goods Overview Protagonist works with CPG leaders…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
Why Narrative Analytics
Why Narrative Analytics? True, actionable knowledge doesn’t come from what people say, it’s born of deep-seated beliefs that shed light…
Financial Services
Financial Services Understand the Narratives that inform decision-makers in finance Learn More Financial Services Overview As highly fragmented as it…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…
Home
Understand and Influence the Narratives that Matter Protagonist helps organizations communicate more effectively through a data-driven understanding of public discourse….
The Last Mile for the Modern Marketer
When I joined the team at Protagonist, the most exciting thing was that for me Narrative Analytics represented the answer…
California Love: Part 2
Using hometown loyalty to break free from negative narratives Last month, I wrote about the California Milk Advisory Board,…
California Love: Part 1
Bringing state pride to corporate identity Anyone who’s been to a professional sports game has some idea about what…
AI vs. The Robot Job-Stealers Narrative
AI may be in the spotlight –but it has some narrative headwinds to overcome I recently attended TED in…