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Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….
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Protagonist used Narrative Analytics to help a major healthcare company improve patient satisfaction levels by improving overall employee morale. To…
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Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…
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What are people talking about? What is their story? Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…
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The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…
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Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…
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Big Tech has a bad rep. From criticism of ‘bro-culture’ in Silicon Valley to accusations of social media’s culpability in…
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How do you know where you stack up against the competition? Do you know which Narratives to attach to, distance…
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How do you prepare for disruption? One of Protagonist’s Fortune 500 customers, a leader in the ETF space, recently found…
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Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
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Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
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Product recalls can seriously damage a company’s reputation and affect sentiment. For this eBook, Protagonist and Nielsen studied over 15,000…
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Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the…
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Running a brand that people trust, even love, is incredibly complex. Brand perception is an increasingly dynamic and unforgiving equation….
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Even the most established, respected companies in the world are subject to Narratives, the deeply held beliefs that motivate and…
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Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…