Monday, May 7 2018 Martin VP, Marketing Categories:

What are people talking about?  What is their story?  Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…

Monday, April 23 2018 Martin VP, Marketing Categories:

The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…

Wednesday, April 18 2018 Martin VP, Marketing Categories:

Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…

Thursday, April 5 2018 Martin VP, Marketing Categories: Uncategorized

Big Tech has a bad rep. From criticism of ‘bro-culture’ in Silicon Valley to accusations of social media’s culpability in…

Friday, March 30 2018 Martin VP, Marketing Categories:

How do you know where you stack up against the competition? Do you know which Narratives to attach to, distance…

Wednesday, March 28 2018 Martin VP, Marketing Categories:

How do you prepare for disruption? One of Protagonist’s Fortune 500 customers, a leader in the ETF space, recently found…

Thursday, March 8 2018 Martin VP, Marketing Categories:

Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…

Martin VP, Marketing Categories:

Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…

Friday, December 15 2017 Martin VP, Marketing Categories:
Friday, December 1 2017 Martin VP, Marketing Categories:
Wednesday, October 18 2017 admin Categories:
Thursday, October 12 2017 admin Categories:

Product recalls can seriously damage a company’s reputation and affect sentiment. For this eBook, Protagonist and Nielsen studied over 15,000…

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Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the…

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Running a brand that people trust, even love, is incredibly complex. Brand perception is an increasingly dynamic and unforgiving equation….

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Even the most established, respected companies in the world are subject to Narratives, the deeply held beliefs that motivate and…

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Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…