Protagonist’s Audience Analytics Solution provides a centralized report for content marketers with monthly insights on audience topics, themes and sentiment….
Protagonist used Narrative Analytics to help a major healthcare company improve patient satisfaction levels by improving overall employee morale. To…
Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…
What are people talking about? What is their story? Narrative Analytics breaks down complex discourses into an easy-to-understand framework that…
The property rights space is unmistakably challenging. Property rights affect nearly all aspects of life – from economic development and…
Quantitative surveys can identify factors such as morale, engagement, and criticism, but what drives those responses? Protagonist is using big…
Big Tech has a bad rep. From criticism of ‘bro-culture’ in Silicon Valley to accusations of social media’s culpability in…
How do you know where you stack up against the competition? Do you know which Narratives to attach to, distance…
How do you prepare for disruption? One of Protagonist’s Fortune 500 customers, a leader in the ETF space, recently found…
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
Product recalls can seriously damage a company’s reputation and affect sentiment. For this eBook, Protagonist and Nielsen studied over 15,000…
Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the…
Running a brand that people trust, even love, is incredibly complex. Brand perception is an increasingly dynamic and unforgiving equation….
Even the most established, respected companies in the world are subject to Narratives, the deeply held beliefs that motivate and…
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…