Search Results for: communication
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Communication Strategies
Communication Strategies By systematically analyzing the deeply held beliefs that drive audience behavior, we provide actionable insights that enable more…
Narrative Analytics for PR and Strategic Communications
How to Build a New Narrative When Customers Lose Faith in Your Business No company can thrive without the trust…
Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
The Case for Measuring Trust
Why Trust is Important to Our Clients At Protagonist we’ve noticed a significant uptick in our clients’ focus on trust. …
Privacy Policy
PRIVACY POLICY Protagonist Technology LLC is committed to protecting and respecting your privacy. We know your privacy is important to…
Protagonist Becomes Small Business Administration Designated Women-Owned Small Business
April 3, 2019 San Francisco, CA – Protagonist announced that it has completed the process to become a Small Business…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
Trends & Positioning
Trends & Positioning Harness the power of data to set strategy and seize white space Your Challenge in a Changing…
Case Study – Employee Engagement: Healthcare
Protagonist used Narrative Analytics to help a major healthcare company improve patient satisfaction levels by improving overall employee morale. To…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business July 31st, 2018 San Francisco, CA – Protagonist…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
July 31st, 2018 San Francisco, CA – Protagonist Technology has announced the appointment of Rita Parhad, Ph.D. as the company’s…
Case Study – Employee Engagement: Energy
Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…
Protagonist Overview – Foundation
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
Protagonist Overview – Corporate
Narratives are the dominant force of our time and understanding what a person believes about core issues is critical to…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
3 Steps to Reinvigorate a Stale Brand: Harley Davidson
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Win a Narrative Battle
Win a Narrative Battle Protagonist helps organizations conquer the discourse in their space. View Solution Brief The challenge marketers face…
Non-Profits & Foundation
Non-Profits and Foundations Know the Narratives that drive advocacy Learn More Non-Profit and Foundation Overview Advocacy groups and idea-driven endowments…
Healthcare
Healthcare Know the Narratives that affect the healthcare industry Learn More Heathcare Overview Offering services to patients in a highly…
Pharmaceuticals
Pharmaceuticals Discover the Narratives that drive pharma Learn More Pharmaceuticals Overview Today’s pharma communications experts need to understand the interdependence…
Consumer Packaged Goods
Consumer Packaged Goods Pursue the Narratives that drive CPG Learn More Consumer Packaged Goods Overview Protagonist works with CPG leaders…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…