Search Results for: strategy
Narrative Analysis & Strategy
Narrative Analysis & Strategy Protagonist breaks down your business priorities into a set of Narratives that can be measured with…
Protagonist and Parenthetic Announce Merger
This partnership will bring a full suite of service and technology offerings to help clients understand, navigate, and influence the…
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Trust Analytics at LinkedIn
Trust Analytics at LinkedIn LinkedIn occupies a unique position in the social media landscape. The company’s focus on professional networking,…
Protagonist Successfully Demonstrates Predictive Analytics Capability for the Air Force
November 17, 2021 San Francisco, CA – Protagonist is proud to announce that it has successfully completed a Phase II…
Audience Analytics
Protagonist’s Audience Analytics uses custom machine learning models designed by our analysts to illuminate target audiences of any size—from niche…
Expanding Elements of Value with Narrative Analytics
One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
Protagonist COO Named to NSBA Leadership Council
October 12, 2021 Washington, D.C. – Bryan Pelley, Protagonist’s Chief Operating Officer (COO) was recently named to the National Small…
Protagonist Wins Contract in Support of the DARPA INCAS Program
August 23, 2021 San Francisco, CA – Protagonist is proud to announce that it has been awarded a contract with…
Content Optimization
CONTENT OPTIMIZATION SOLUTION 61% of content marketers say they are unsure of what their audiences care about. Protagonist’s Content Optimization solution…
Employee Engagement
Employee Engagement Act on what your employees care about most Case Study Deeper Insight Into Employee Mindsets In competitive labor…
Trends & Positioning
Trends & Positioning Harness the power of data to set strategy and seize white space Your Challenge in a Changing…
Case Study – Employee Engagement: Healthcare
Protagonist used Narrative Analytics to help a major healthcare company improve patient satisfaction levels by improving overall employee morale. To…
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business
Protagonist Welcomes Rita Parhad as New CEO, Becomes Women-Owned and Led Business July 31st, 2018 San Francisco, CA – Protagonist…
Case Study – Employee Engagement: Energy
Protagonist used Narrative Analytics to help a Fortune 500 energy company transform its culture to be more transparent, compliant, and…
A Narrative Battle: Robo Advisors vs. Traditional Asset Managers
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
3 Steps to Reinvigorate a Stale Brand: Harley Davidson
An iconic motorcycle takes its leather-clad rider into the sunset down the open road.
Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale
New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement San Francisco, Calif.– Oct….
Narrative Analytics For PR And Strategic Communications Part II: Brand Positioning
Three Steps to Distinguish Your Brand in a Competitive Landscape Whether your field is crowded or sparse, or if your…
Energize & Protect Your Brand
Energize & Protect Your Brand Protagonist strengthens brands by leveraging beliefs identified in data. View Solution Brief The Challenge Executives…
Understand & Activate Your Target Audience
Understand & ActivateYour Target Audience A new level of market intelligence shows you exactly how to connect with your customer….
Win a Narrative Battle
Win a Narrative Battle Protagonist helps organizations conquer the discourse in their space. View Solution Brief The challenge marketers face…
Non-Profits & Foundation
Non-Profits and Foundations Know the Narratives that drive advocacy Learn More Non-Profit and Foundation Overview Advocacy groups and idea-driven endowments…
Winning a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR…
Communication Strategies
Communication Strategies By systematically analyzing the deeply held beliefs that drive audience behavior, we provide actionable insights that enable more…
Monitoring & Optimization
Monitoring & Optimization Customer beliefs are constantly shifting, whether they’re influenced by your efforts or exogenous factors. Monitoring these changes…
Narrative Analytics Explained
Narrative Analytics Explained Fortune 500 organizations leverage the power of Narratives to achieve their business goals. LEARN MORE Narratives Matter…
3 Steps Every Business Should Take After A Cyber Attack
Cyber attacks and data breaches on American companies seem to be increasing every day. A long list of suspects, from…
What is a Narrative?
Why Narratives Matter to Marketers & Communications Executives Narratives are everywhere. Today we hear the term narrative referenced in places…
Marketers and AI Together – But Doubts Persist
Artificial Intelligence is arguably the most anticipated and controversial technology on the planet. No matter what you read or who…